Summary: Zomato has invested ₹1,500 crore in its quick commerce subsidiary, Blinkit, to expand operations, enhance infrastructure, and improve delivery capabilities. The investment aims to scale Blinkit’s dark store network, optimize logistics, and compete with rivals like Zepto and Swiggy Instamart. Zomato CEO Deepinder Goyal emphasized the company’s commitment to faster and more efficient services. This funding will accelerate Blinkit’s expansion into new cities and strengthen its position in India’s growing quick commerce market, reinforcing Zomato’s strategy to diversify beyond food delivery.
Zomato, India’s leading food delivery platform, has announced an investment of ₹1,500 crore in its quick commerce subsidiary, Blinkit. The strategic move is aimed at expanding Blinkit’s operations, enhancing infrastructure, and improving delivery capabilities to meet the growing demand for rapid grocery and essentials delivery in India.
With the quick commerce sector witnessing a surge in popularity, Zomato’s investment will enable Blinkit to scale its dark store network, optimize logistics, and improve customer experience. This expansion is expected to help Blinkit compete more effectively with rivals in the hypercompetitive space, such as Zepto and Swiggy Instamart.
Zomato CEO Deepinder Goyal emphasized the company’s commitment to strengthening its presence in the quick commerce segment, stating that the investment aligns with Zomato’s long-term vision of catering to evolving consumer needs through faster and more efficient services.
The fresh infusion of funds will also accelerate Blinkit’s growth trajectory, allowing it to expand into new cities and improve operational efficiencies. With consumers increasingly shifting toward instant delivery services, Zomato’s investment reinforces its ambition to dominate the quick commerce market in India.
This development marks another milestone in Zomato’s strategy to diversify beyond food delivery, positioning Blinkit as a key player in the rapidly evolving quick commerce industry.
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Last Updated on: Tuesday, February 25, 2025 1:29 pm by Aarti Kumari | Published by: Aarti Kumari on Tuesday, February 25, 2025 1:29 pm | News Categories: Business, Startup
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