Plum’s Triumphant Turnaround: From Losses to Rs 25 Cr Profit in FY25
In the cutthroat arena of India’s booming direct-to-consumer (D2C) beauty sector, where startups often bloom vibrantly only to wilt under mounting pressures, Plum Goodness has emerged as a resilient phoenix. The homegrown vegan beauty brand, renowned for its science-backed, cruelty-free formulations, has scripted a remarkable comeback story. For the fiscal year ending March 2025 (FY25),…