KisaanSay, a pioneering direct-from-origin food brand, has secured $2 million in pre-seed funding, led by Jungle Ventures through its First Cheque@Jungle platform. With a mission to bridge the gap between farmers and consumers, KisaanSay is reshaping India’s food supply chain by offering authentic, minimally processed products while empowering over 50,000 farmers.
The funding round also saw participation from senior leaders within the food industry, further highlighting the brand’s potential to disrupt traditional practices in the agricultural sector.
What Does KisaanSay Do?
Founded by Nitin Puri, Manoj Karki, and Vaishali Mehta, KisaanSay is committed to transparency and authenticity in the food ecosystem. By sourcing directly from farmer collectives, the company ensures fair pricing and minimal processing, bringing over 80 high-quality products across 12 categories to the market.
Key highlights of KisaanSay’s operations:
- Farmer Partnerships: Collaborates with 20 farmer collectives, representing more than 50,000 farmers.
- Omnichannel Distribution: Products are available via e-commerce platforms, direct-to-consumer channels, and retail stores in Delhi NCR.
- Traceability and Trust: Ensures end-to-end transparency in the supply chain, fostering consumer confidence.
How KisaanSay Benefits Farmers and Consumers
Empowering Farmers
- Implements fair pricing and profit-sharing models to significantly enhance farmers’ incomes.
- Co-branding initiatives recognize and celebrate the contributions of farmer collectives, creating a sense of shared success.
Delivering Consumer Value
- Offers minimally processed, traceable, and authentic food products.
- Builds trust through transparency, enabling consumers to make informed choices.
A Commitment to Sustainability
KisaanSay prioritizes sustainability by reducing waste and minimizing the carbon footprint through direct farm-to-fork operations. By eliminating intermediaries, the company ensures a cleaner, more efficient supply chain that benefits both farmers and consumers.
Future Plans for Growth
With the new funding, KisaanSay plans to:
- Expand Farmer Collaborations: Increase partnerships with additional farmer collectives across India, extending its impact.
- Broaden Market Reach: Strengthen its domestic presence while exploring opportunities in international markets to meet the global demand for authentic Indian food.
- Leverage Technology: Invest in advanced supply chain technologies to enhance efficiency and improve the consumer experience.
- Boost Marketing Efforts: Build awareness and educate consumers about the benefits of its products and operations.
Leadership Insights
Co-founder Nitin Puri expressed his enthusiasm, stating, “We are thrilled to welcome Jungle Ventures to the KisaanSay family. From signing the term sheet to closing the transaction, the support and guidance from Amit and Rishab have been invaluable. Together, Vaishali, Manoj, and I look forward to building a transformative farm-to-fork brand that creates value for everyone involved.”
Rishab Malik, Partner at Jungle Ventures, added, “KisaanSay addresses a critical gap in India’s food supply chain by directly linking farmers with consumers. The team’s ability to align purpose with scale is what sets them apart. We’re excited to support their journey to create a provenance-driven brand that benefits farmers and delivers exceptional value to consumers.”
KisaanSay’s $2 million pre-seed funding marks a significant step in its journey to redefine India’s food ecosystem. By focusing on transparency, fairness, and sustainability, the brand is setting new benchmarks in the industry.
As KisaanSay scales its operations and expands its reach, it continues to empower farmers while providing consumers with healthier, high-quality food options. This funding not only fuels its growth but also underscores the potential of purpose-driven entrepreneurship in transforming traditional industries.