A Game-Changing Move for Sports Technology
In a transformative step for the global sports and technology landscape, Minute Media, a BlackRock-backed leader in sports content and technology, has acquired India’s VideoVerse in a monumental deal valued between $200–250 million. Announced on September 10, 2025, this acquisition marks a significant milestone in Minute Media’s mission to deliver cutting-edge, AI-driven solutions to sports leagues, teams, publishers, and marketers worldwide. By integrating VideoVerse’s innovative Magnifi platform, Minute Media is poised to redefine how sports content is created, distributed, and monetized.
Table of Contents
VideoVerse: Powering AI-Driven Sports Content
What is Magnifi?
VideoVerse’s flagship product, Magnifi, is an AI-powered SaaS platform designed to transform the sports content ecosystem. By leveraging advanced technologies such as computer vision, natural language processing, and machine learning, Magnifi automatically identifies key moments in sports events, generates real-time highlights, and produces engaging short-form video content. Its robust features include multilingual subtitling, automatic thumbnail generation, metadata creation, and a dynamic rules-based engine, enabling seamless end-to-end video processing.
Impact on Content Creators
Magnifi empowers content teams by streamlining workflows and delivering high-quality, fan-focused videos with unmatched speed and precision. From broadcasters to sports clubs and e-gaming platforms, Magnifi’s technology serves a diverse range of industries, making it a versatile tool for content rights holders aiming to boost viewership and engagement.
Strategic Synergies: A Win for the Sports Ecosystem
Enhancing Minute Media’s Portfolio
The acquisition of VideoVerse strengthens Minute Media’s already impressive portfolio, which includes iconic brands like Sports Illustrated, The Players’ Tribune, FanSided, and 90min. With Magnifi’s AI capabilities, Minute Media can now offer a comprehensive solution that spans content creation, distribution, and monetization. This integrated approach is set to deliver unparalleled value to sports leagues, teams, and federations, as well as existing Magnifi clients who will benefit from Minute Media’s industry-leading distribution and monetization tools.
Expanding Global Reach
Minute Media’s robust network, which reaches over 200 million monthly users across 14 global markets in 10 languages, will amplify VideoVerse’s impact. The acquisition also signals a deepened commitment to India’s burgeoning tech ecosystem, with plans to further invest in AI video innovation and expand Minute Media’s presence in the region.
Leadership Perspectives: A Vision for the Future
Asaf Peled, Founder and CEO of Minute Media, expressed enthusiasm about the acquisition, stating, “This move unites two passionate teams to deliver a full-stack solution for sports content, from creation to monetization. With VideoVerse’s AI prowess, our brands and partners will unlock unparalleled creative possibilities.”
Dr. Apoorva Ranjan Sharma, Managing Director of 9Unicorns, an early investor in VideoVerse, hailed the deal as one of India’s largest SaaS exits and a top-five global sports tech exit. “This is a proud moment for VideoVerse and India’s startup ecosystem,” Sharma noted, congratulating the team on their remarkable achievement.
VideoVerse’s Stellar Investor Lineup
VideoVerse’s growth has been fueled by a powerhouse group of investors, including A91 Partners, Baring Private Equity Partners, Venture East, Moneta Ventures, Alpha Wave Global, Bluestone Equity Partners, and Flipkart co-founder Binny Bansal. Their early backing underscores the confidence in VideoVerse’s potential to disrupt the global sports tech landscape.
What’s Next for Minute Media and VideoVerse?
Strengthening the STN Video Platform
The acquisition will enhance Minute Media’s STN Video platform, a key distribution and monetization tool for leagues and publishing partners. By integrating Magnifi’s AI capabilities, Minute Media aims to introduce innovative content formats across its owned brands, delivering richer experiences for fans worldwide.
A Boost for India’s AI Innovation
The partnership will also accelerate AI-driven video technology development in India, positioning the country as a hub for next-generation sports content solutions. This strategic focus aligns with India’s growing reputation as a global leader in AI and SaaS innovation.
About Minute Media
Minute Media is a global leader in sports and culture content, operating brands like Sports Illustrated, FanSided, and 90min. With a proprietary technology platform, the company powers content creation, distribution, and monetization for over 1,500 creators and 400+ distribution partners. Minute Media also publishes print editions of Sports Illustrated, Sports Illustrated Swimsuit, and Sports Illustrated Kids, reaching a vast global audience.
About Magnifi by VideoVerse
Magnifi is an award-winning AI platform that revolutionizes video editing for sports and entertainment. Trusted by global giants like FIFA, Starzplay, and the Portugal Football Federation, Magnifi enables instant highlight creation and auto-sized videos, serving broadcasters, sports leagues, and marketing agencies across multiple industries.
LinkedIn :
also read : Elev8 Venture Partners Powers Indian Startups with Rs 1,400.
Last Updated on: Thursday, September 11, 2025 8:31 pm by Republic Business Team | Published by: Republic Business Team on Thursday, September 11, 2025 8:31 pm | News Categories: News
About The Author
