The New D2C Reality: Why Brand Acquisitions Are Rising Faster Than New Brand Launches
India’s D2C (Direct-to-Consumer) boom—once a launchpad for 3,000+ brands chasing $100 billion by 2025 (RedSeer)—is hitting a maturity wall, where the glamour of fresh debuts is giving way to the grit of calculated conquests. In 2025, new D2C launches dipped 25% to 750 (from 1,000 in 2024, RedSeer), while acquisitions skyrocketed 60% to 45 deals…